Walgreens was looking to expand their vitamin line to include children’s gummies and they were looking for some fun, out of the box ideas.
Vibrant colors were chosen to appeal to younger children, and characters were created to pertain to the flavors/uses of each gummy. This idea incorporates stickers and a prize inside the bottle. Once the child takes their vitamins for that day they can place a sticker on the bottle grid. Once the grid is filled, the parents can then give the child the prize from inside the bottle.
This design concept also includes the use of color, but more subdued. The designs on each bottle pertain to their use, and these bottles incorporate a sticker inside. Each gummy vitamin has a different kind of sticker (glitter, glow in the dark, color changing).
