In March of 2023 Major/Rugby reached out asking for help in developing a fresh, ownable and cohesive look across their two brands. Major and Rugby are sister companies and they wanted this look to be similar but still differentiate the two. They wanted to keep their old logos for brand recognition, but the packaging was completely revamped. The gradient colors on each package pertain to the National Brand equivalent of each item so customers can easily find them on shelf. This new design will be implemented across their entire 500 SKU assortment across various suppliers. A style guide is currently being developed to ensure suppliers can implement the new look to the same graphic standards.

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